10 Ways a Podcast Can Grow a Small Business – A Tech With Heart Episode with Michelle Calloway

Dec 4, 2023Broadcasting, Business Growth, Innovation, Marketing, News, Small Business, tech with heart, TWH Show

Unleashing the Power of Radio and Podcast Shows for Small Business Growth

In the ever-evolving landscape of business, small business owners are constantly on the lookout for innovative marketing strategies to elevate their brands.

One avenue that holds immense potential is the world of live radio shows and podcasts. Let’s explore the transformative benefits these platforms offer and how they can revolutionize the way small businesses connect with their audience.

1. Establish Thought Leadership

Hosting a podcast or radio show empowers small business owners to position themselves as industry experts and thought leaders. By sharing valuable insights, experiences, and knowledge, they can build credibility and gain the trust of their target audience.

2. Expand Reach and Visibility

Podcasts and radio shows provide a platform for small business owners to reach a wider audience. Through various podcast directories and radio networks, they can attract listeners who may not have otherwise discovered their business, leading to increased visibility, new customers, partnerships, and opportunities.

3. Build a Community

Hosting a podcast or radio show creates a sense of community around a small business. Consistently delivering valuable content, engaging with listeners through comments and social media, and featuring guest experts fosters a loyal and engaged community connected to their brand.


The Tech With Heart Foundation simplifies technology concepts for small business owners, so they can be competitive in a rapidly changing digital era. In this episode of the Tech With Heart Show, Media and Technology Strategist, Michelle Calloway talks about the power of influence, visibility, credibility, and growth that hosting a show provides small business owners.

Watch full interview

In This Episode, You Will Discover:

  • Strategic Insights for Small Business Growth

  • Actionable Tips to Expand Reach and Visibility

  • Practical Guidance for Building a Thriving Business Community

4. Showcase Products or Services

Podcasts or radio shows offer small business owners a unique opportunity to showcase their products or services in a more personal and interactive way.

Through interviews, case studies, or product demonstrations, they can highlight the benefits and value their offerings bring to customers.

5. Connect on a Deeper Level

Podcasts and radio shows allow small business owners to connect with their audience on a deeper level. By sharing stories, personal experiences, and behind-the-scenes insights, they can create a more intimate and relatable connection with their listeners, leading to increased brand loyalty and customer retention.

6. Drive Traffic and Generate Leads

Leveraging a podcast or radio show can drive traffic to small business owners’ websites or landing pages, ultimately generating leads. Including call-to-actions, providing exclusive offers or discounts to listeners, or featuring guest experts offering free resources encourages listeners to take action and engage further with their brand.

7. Stay Ahead of Competitors

Starting a podcast or radio show gives small business owners a competitive edge by embracing a medium not all their competitors may be utilizing. Being an early adopter in their industry establishes them as innovative and forward-thinking, setting them apart from the competition.

8. Enhance Networking Opportunities

Hosting a podcast or radio show opens doors to networking opportunities with industry influencers, experts, and other podcast hosts. Small business owners can leverage these connections to collaborate on episodes, participate in guest interviews, or even co-host shows, further expanding their reach and credibility within their industry.

9. Learn and Grow

Hosting a podcast or radio show allows small business owners to continually learn and grow. Through research, interviews, and discussions, they gain new insights, perspectives, and ideas from their guests and listeners, helping them stay updated with industry trends and adapt their business strategies accordingly.

10. Have Fun and Enjoy the Journey

Above all, starting a podcast or radio show can be a fun and enjoyable experience for small business owners. It provides them with a creative outlet to express their passion, share their expertise, and engage with like-minded individuals. The journey of podcasting can be personally fulfilling and rewarding, making it a worthwhile endeavor for any small business owner.

Elevate Small Businesses with a Live Radio Show or Podcast

In conclusion, the fusion of live radio and podcasts offers small business owners a dynamic and effective strategy to grow their businesses. By embracing these platforms, they not only enhance their reach and authority but also create meaningful connections with their audience, setting the stage for sustained success and growth.

Listen while you work! Tune in to the Tech With Heart Show on LIVE iHeart Radio every weekday morning at 10am  PT, 1pm ET on Power Me Up Radio Talk 24/ channel.

Are you ready to harness the full potential of live broadcasting and podcasting for your business? The journey awaits – let’s chat about your show idea.

About Host Michelle Calloway

Headshot of Michelle Calloway- woman with blonde hair wearing purple jacket with a teal blouse
Michelle Calloway is a Media Tech Expert, International Speaker, Bestselling Author, and CEO of innovative software and media solutions company called REVEALiO.

REVEALiO helps business owners attract clients through unique, robust interactive storytelling experiences that literally make your message COME ALIVE right before their eyes!

Michelle has been featured in Inc. magazine and praised by Kevin Harrington, of ABC’s Hit TV Show, Shark Tank, for providing small business owners with a unique differentiator that creates powerful organic conversions.

She is driven by success and determined to help forward-thinking businesses gain the ultimate competitive advantage by captivating their audiences and influencing buying decisions with media storytelling and interactive branded experiences.

Michelle is also the founder of the Tech With Heart Network, an online business community, and TV show. Her Tech With Heart Network further empowers small business owners to achieve rapid success leveraging the power of media exposure and celebrity status. The power of this network can take a new business owner with no pre-existing track record and create instant credibility in any market.

Learn more about affordable video storytelling creation at revealiomediasolutions.com

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.