5 Ways Social Media Impacts Business Growth – a Tech With Heart Interview with Kristin Tobias
It’s Not Just About Going Viral
In the dynamic landscape of digital marketing, Kristin Tobias, the brains behind Scenda, brings a wealth of experience in steering successful social media strategies for diverse brands, ranging from global giants like Nestlé to smaller enterprises. With her insights, we explore the profound impact social media has on business growth and why it’s not just about going viral.
1. Fostering Brand Identity
Social media isn’t just about reaching new audiences; it’s about building a lasting community around your brand. Research indicates that a significant percentage of consumers discover new products or brands on platforms like Instagram and TikTok. Scenda emphasizes that your social media accounts serve as your business’s second website, allowing you to consistently showcase your brand’s identity, improving awareness, reputation, and loyalty.
Quick Tip: Establish a strong visual brand, engage consistently with your audience, and create content that aligns with your brand’s mission.
2. Understanding Customer Preferences
Unlocking the gold mine of data within social media can lead to strategic business decisions that translate into increased revenue. Scenda suggests actively listening to customer messages and comments, searching for your business on social media platforms, and using keywords to understand industry sentiments. Asking questions directly to your audience fosters a positive relationship and provides valuable insights into customer preferences.
Quick Tip: Read comments, and ask questions to understand your audience’s needs better.
The Tech With Heart Foundation simplifies technology concepts for small business owners, so they can be competitive in a rapidly changing digital era. In this episode of the Tech With Heart Show, Social Media Strategist, Kristin Tobias talks about the power that social media offers small business owners, and ways to leverage that power to build connections and convert more sales with one click.
In This Episode You Will Learn:
- How to leverage social platforms and profiles to get discovered for the products and services you offer
- How to build deeper connections with your audience through value and edutainment-type posts and videos
- How to get users to buy your products with one click to increase online sales
3. Marketing That Connects – Golden Formula
Social media marketing is not about bombarding your audience with sales pitches. Scenda advocates for the 80/20 rule – where only 20% of your content is promotional and the rest focuses on being entertaining, inspirational, or educational. Crafting content that resonates with your audience improves engagement and subtly incorporates your brand message.
4. Networking for Success
Beyond customer engagement, social media is a powerful tool for networking. Establishing connections with clients, influencers, and potential employees can enhance operational performance, ultimately leading to increased revenue. Scenda’s own experiences highlight how social media can open doors to valuable opportunities, such as podcast appearances.
Quick Tip: Leverage social media to connect with clients, influencers, and potential partners to improve your business operations.
5. Social Commerce: The New Frontier
Social commerce is transforming the way businesses make money through direct sales on platforms like Facebook, Instagram, TikTok, and Pinterest. With millions of users making purchases through these channels, businesses can tap into this growing trend to boost their sales and revenue.
Quick Tip: Establish an active and strategic presence on social commerce platforms to harness the direct sales potential.
In conclusion, the power of social media for business growth goes beyond just likes and shares. Following Scenda’s expertise, businesses can leverage social media to foster brand identity, understanding customer preferences, purposeful marketing, networking, and embracing the new frontier of social commerce. If you’re looking to tap into the potential of social media, consider checking out Scenda for comprehensive programs to set up, brand, and optimize your social media presence efficiently and effectively.
About Guest Kristin Tobias
Kristin has spearheaded successful social media strategies for financial, publishing, education, manufacturing, and nonprofit brands, including for global companies like Nestlé Purina and College Board. She now uses this expertise as the founder of Scenda, her own social media consulting business.
With more than 50,000 posts worth of experience, Kristin knows how to develop sustainable social strategies that don’t depend on expensive campaigns or viral trends for success. Her approach to social media, which is rooted in content marketing and strategic communications expertise, has proven to consistently increase brand awareness, improve customer satisfaction, and cultivate community.
The ever-changing social media landscape is Kristin’s perfect playground, as she’s always seeking out new challenges. The most recent? Earning a Master of Science in Communication degree as part of Northwestern University’s Hybrid Leadership Program. During her program, she studied social media research techniques under Nathan Walter, Founder and Co-Director of Northwestern’s Center of Media Psychology and Social Influence. Kristin also has an Advertising and Public Relations degree from the University of Nebraska-Lincoln.
Above all, Kristin prioritizes being a source of positivity for clients, colleagues, and followers. She leads brand communications with creativity, compassion, a sense of humor, and an open mind.
When she’s not down the TikTok algorithm black hole, Kristin enjoys playing soccer, hiking, reading, running, going to music festivals, and traveling to see her friends and family.
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