Are PPC Ads Right For Your Business? – A Tech With Heart Interview with William Reagan

Apr 9, 2024Business Growth, Marketing, News, relationship marketing, Small Business, Social Media, tech with heart, Technology for Business, TWH Show

Are PPC Ads Right For Your Business?

Understanding PPC Ads

In the dynamic realm of digital marketing, small business owners constantly seek strategies to stay competitive and relevant. PPC ads are a popular marketing strategy where businesses pay a fee each time their ad is clicked. The appeal is understandable – it seems like a straightforward way to attract traffic. However, without a deep understanding of your brand, audience, and the nuances of PPC campaigns, you could end up wasting significant resources.

“I once lost $35,000 on ineffective PPC campaigns due to a lack of strategic planning.” – William Reagan1) 

The Importance of Strategy

Before diving into PPC, it’s crucial to have a clear marketing strategy. This includes understanding your business’s personality, your target audience’s psychographics, and what sets you apart from competitors. People buy from personalities, making it vital to reflect your business’s unique identity in every ad campaign.

Choosing the Right Ad Platform

Not all ad platforms are suitable for every business. Business owners must identify the most effective channels for each target client, whether it’s Google Ads, social media marketing, or SEO. It’s about finding where your target audience spends their time and tailoring your strategy to those platforms.

Consult with Professionals

Diving into PPC without expert guidance can lead to costly mistakes. Consulting with marketing professionals can help business owners ask the right questions and ensure that if they do invest in PPC, it’s a strategic decision likely to yield positive results.

The Tech With Heart Foundation simplifies technology concepts for small business owners, so they can be competitive in a rapidly changing digital era. In this episode of the Tech With Heart Show, Media and Technology Strategist, Michelle Calloway interviews Business Manager of Kingdom Marketing, William Reagan, who provides ethical insights about PPC ads and marketing strategies that will ensure business growth, rather than drain the bank account.

Watch Interview

In This Episode You Will Learn:

  • If the growth phase of your business points to PPC ads as part of your validated marketing strategy
  • To identify the motivation behind the desire to run PPC ads
  • Why you should run your PPC ads strategy by an experience marketing professional before deploying the ad(s)
  • How to identify the hero and the villain within your target audience

PPC Ads Are Not a One-Size-Fits-All Solution

PPC advertising can be a powerful tool for small businesses, but it’s not a one-size-fits-all solution. Success requires a deep understanding of your brand, audience, and the specific nuances of different marketing platforms. By taking a strategic approach and possibly consulting with experts, you can ensure that your investment in PPC ads contributes positively to your business’s growth.

For small business owners feeling overwhelmed by the fast-paced digital world, remember you’re not alone. Organizations like Tech With Heart are dedicated to providing the support and resources you need to navigate these challenges successfully. Stay open to learning, ask questions, and consider reaching out to experts who can guide you through the process.

About Guest Wendy Pace

Headshot of William Reagan.

William Reagan is a passionate entrepreneur and co-founder of a full-suite marketing agency, Kingdom Marketing, which is dedicated to making a difference and contributing to a higher purpose. With Kingdom Marketing, you’re not just elevating your business, you’re contributing to a greater cause. William’s agency stands out not just for its expertise in digital marketing but for its unique approach – a percentage of their proceeds goes to Sacred Selections, showcasing their commitment to a higher purpose. They are driven by a Kingdom perspective, seeking to connect with like-minded businesses and entrepreneurs who share their faith-oriented values. William’s agency specializes in SEO, web page design, graphic creativity, and top-notch digital content, and more! They also focus on talent optimization, ensuring that their clients can focus on their core business while the agency handles the intricacies of marketing. 

William believes that every business has a unique melody to share with the world and sometimes that gets lost. What sets William apart is his dedication to merging faith with entrepreneurship. The biblical concept of talents, as discussed in Matthew 25, serves as a guiding light for Kingdom Marketing, driving their efforts to optimize talents and grow the Kingdom. William’s biggest success has been the collaboration with Sacred Selections, aligning with their purpose and appreciating the foundation they’ve provided. In alignment with core values, Kingdom Marketing is committed to supporting Kingdom-based organizations and vulnerable individuals by contributing a significant portion of their total net revenue and their time. 

William recognizes the challenges faced by small to medium businesses, especially in scaling and marketing. His agency aims to alleviate these pains by offering cost-effective marketing solutions, taking the burden off entrepreneurs wearing too many hats. His expertise extends to business and spirituality alignment, faith and entrepreneurship, good stewardship, and the intersection of faith in business.


Reagan offers
free consultations, encouraging business owners to discuss their marketing strategies and goals before making any commitments.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.