Augmented Reality as a Marketing Tool – A Tech With Heart Episode by Michelle Calloway

Apr 6, 2022Innovation, News, TWH Show0 comments

Augmented Reality as a Marketing Tool - A Tech With Heart Episode with Michelle Calloway

Business owners are looking for new ways to stand out from the competition and create a memorable impression.

Consumers are looking for an experience, a connection with a product, or a company culture before they make a buying decision.

Stories connect people with one another, and in an online world, that story can be shared with millions of people in a matter of hours. Video stories are a great way to expand your reach and potentially impact more people.

Modern smartphone and video technology are making it easier than ever before to create and share snippets of stories to connect with others in an online digital world.

Video conferencing platforms like Zoom and Google Meets are also effective for connecting and sharing stories that build business relationships via virtual networking events, and one on one meetings

Video is the next best thing to meeting in person, but there is an even better way to enhance the power of video.

Videos allow people to communicate through body language and energetic frequencies. They tap into 3 major learning styles we have as humans – visual, auditory, and those that need to read text (on screen), in order to retain information.

Augmented reality experiences add fourth learning style – kinesthetic, those who learn through touch or experience.

Augmented reality technology does just that, it “adds to” or augments our reality by adding content to our environment that we cannot see with the naked eye.

With smartphone technology, business owners can use augmented reality to engage customers through gamification at in person events, or mail physical packages to event guests that are interactive when viewed through a smart device.

Augmented reality blends the physical world with virtual content, without requiring a user to put on a VR headset to be immersed in a virtual world. Think Iron Man (for Marvel fans).

Small businesses are now able to embrace augmented reality to enhance their video storytelling by making physical marketing materials interactive such as, business cards, postcards, event invitations, trade show banners, book covers, t-shirts, and packaging.

You need to see it to believe it! That is why Media Technology Strategist, Michelle Calloway, created an entire episode of Tech With Heart on the topic of augmented reality as a marketing tool.

Watch entire episode

In this episode, you will learn:

  1. Learn what drives consumers to make a buying decision
  2. Learn how augmented reality is the new Next Level Marketing tool
  3. Learn the various ways in which augmented reality can add value and create memorable experiences between brands and consumers.

About Host Michelle Calloway

Headshot of Michelle Calloway, CEO of REVEALiO and Founder of Tech With Heart Network-Purple Jacket

Michelle Calloway is a Media Tech Expert, International Speaker, Bestselling Author, and CEO of innovative software and media solutions company called REVEALiO.

REVEALiO helps business owners attract clients through unique, robust interactive storytelling experiences that literally make your message COME ALIVE right before their eyes!

Michelle has been featured in Inc. magazine and praised by Kevin Harrington, of ABC’s Hit TV Show, Shark Tank, for providing small business owners with a unique differentiator that creates powerful organic conversions.

She is driven by success and determined to help forward-thinking businesses gain the ultimate competitive advantage by captivating their audiences and influencing buying decisions with media storytelling and interactive branded experiences.

Michelle is also the founder of the Tech With Heart Network, an online business community, and TV show. Her Tech With Heart Network further empowers small business owners to achieve rapid success leveraging the power of media exposure and celebrity status. The power of this network can take a new business owner with no pre-existing track record and create instant credibility in any market.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.