Authority Positioning for Businesses In a Digital Era – Tech With Heart TV Interview with Mike Driggers

Dec 20, 2021Business Growth, Innovation, News, TWH Show0 comments

Authority Positioning for Businesses In a Digital Era - A Tech With Heart Interview with Mike Driggers

Before consumers buy online from a person or business they are not familiar with, they tend to do a quick background search to learn all they can from the internet.

Businesses have less than 3 seconds to make a positive impression in the ZMOT (Zero Moment of Truth) zone.

The consumer is looking for a few key things:

    • Reports of fraud or negative experiences
    • Credible information (articles, blogs, videos) that support claims made on a sales page
    • Positive client testimonials and reviews they can relate to

Managing a business’ online reputation to elevate its visibility and ZMOT score (what people see when a business is searched), will directly impact their ability to convert online sales.

Tech With Heart is a nonprofit organization focused on empowering entrepreneurs to embrace technologies, strategies, and systems that will keep them competitive and relevant in a rapidly changing digital era.

Media and Technology Strategist, Michelle Calloway interviewed Authority Marketing Agent, Mike Driggers on the Tech With Heart Show, addressing the critical need for authority positioning, and how to go about it.

Click to watch interview

In this interview, you will learn:

    • The type of content that captivates people’s attention the most
    • The type of messages that connect with potential customers
    • The systems that nurture relationships and build influence to initiate more sales


About Guest Mike Driggers

Headshot of Mike Driggers  - male with brown hair wearing blue suit

Mike Driggers, is an Authority Marketing Agent™ and breakthrough Marketing and sales strategist who inspires, motivates, and encourages people worldwide. Mike is recognized as one of the world’s most in-demand international speakers and most requested Instant Authority Marketing Coaches.

He has been featured on ABC, NBC, CBS, FOX, PBS, USA Today, Business Journal, Wall Street Journal, and the Brian Tracy TV Show.
Mike has also been in the top 10% of producers for the direct sales industry for more than 25 years.

Mike is the author of several books titled “Mastering of The Mind Set”, “Managing Your Commitment”, “Nothing in LIFE Starts Until YOU Start”, “Nothing in SALES Starts Until YOU Start” and “Nothing in LEADERSHIP Starts Until YOU Start”.

Mike has also co-authored several books titled “Entrepreneurs On Fire” with Barbara Corcoran from the hit TV series, The Shark Tank, and “Reach Your Greatness” with James Malinchak from the featured hit ABC TV Show Secret Millionaire.

Mr. Driggers has owned and operated several very successful businesses, including a Bay Area marketing and advertising agency called Unleashed Media where In 2004, he was voted entrepreneur of the year in his local area by President Bush.

Reach out to Mike for a complimentary consultation at

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

    • Members are heart-centered AND forward-thinking
    • They teach emerging technologies and growth strategies
    • All questions are good questions. They provide timely answers too!
    • All ages and knowledge levels are welcome to participate
    • Members build and nurture long-term business relationships as they grow alongside one another
    • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.