A Burnout-Free Marketing Approach for SMBs – A Tech With Heart Interview with Best Selling Author, Lisa Towles
To Outsource Your Marketing, or Do It Yourself?
Are you struggling with the eternal question of whether to handle your marketing efforts in-house or hire a professional to take care of it? It’s a common predicament faced by many SMBs (Small and Medium-sized Businesses) who want to maximize their marketing potential without burning out their resources.
Well, worry no more! We had the opportunity to sit down with Lisa Towles, a best-selling author and marketing expert, who shared her burnout-free approach to marketing for SMBs.
During this Tech With Heart Interview, Media and Technology Strategist, Michelle Calloway, interviewed Best Selling Author, Lisa Towles, who revealed her system for determining when to tackle marketing tasks internally and when to outsource them.
By asking three simple questions, you can find the perfect balance for your business:
Identify the Importance of the Task:
The first step in making a decision about whether to handle a marketing task yourself or hire a professional is to evaluate its importance. Not every task requires the same level of expertise or attention. Assess the impact the task will have on your overall marketing strategy and business goals. If it’s a critical component that requires specialized knowledge, it might be wise to bring in a professional. However, if it’s a more routine task that aligns with your strengths and capabilities, consider doing it yourself to save resources.
Establish a Marketing Budget:
Creating a comprehensive marketing budget is crucial for any SMB. It allows you to allocate resources effectively and ensures that all essential tasks are covered. When developing your budget, make sure to include all the important marketing activities needed for a successful campaign. Factor in both the costs of doing it in-house and the expenses associated with outsourcing. Remember to consider the potential return on investment (ROI) for each task to make informed decisions about where to invest your marketing budget.
Set a Realistic Timeline:
Time management is key to achieving marketing success. Set clear deadlines for each aspect of your campaign and evaluate whether your team has the bandwidth to handle all tasks internally. Some projects may have tight time constraints or require specialized skills that are better suited for external professionals. By identifying what can be done in-house and what should be outsourced to meet your timeline, you can ensure a smooth and efficient marketing process.
Lisa Towles emphasized that finding the right balance between in-house and outsourced marketing is not a one-size-fits-all approach. Each business is unique, with its own strengths, limitations, and goals. The key is to assess the importance, budget, and timeline of each task and make decisions based on what aligns best with your resources and objectives.
Remember, burnout can be a real threat to your business’s sustainability. By following Lisa Towles’ burnout-free marketing approach, you can optimize your marketing efforts without overburdening yourself or your team.
So, next time you find yourself in the DIY vs. outsourcing dilemma, ask yourself these three simple questions. By doing so, you’ll be on your way to a marketing strategy that’s effective, efficient, and sustainable.
About Guest Lisa Towles
Lisa Towles is an Amazon bestselling, award-winning crime novelist and a passionate speaker on the topics of writing, creativity, and strategic self-care. Lisa leverages her own skills as well as experts when marketing her books, and she has some useful tips to share today that demystify the marketing quandary of DIY vs. outsourcing with 3 easy questions.
Follow Lisa on social media: linktr.ee/authortowles.
A few valuable resources from Lisa for learning how to market your business or product:
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