Why Zero-Party Data Creates a Better Future – A Tech With Heart Interview with Shaina Shiwarski

Why Zero-Party Data Creates a Better Future – A Tech With Heart Interview with Shaina Shiwarski

Why Zero-Party Data Creates a Better Future – A Tech With Heart Interview with Shaina Shiwarski What is Zero Party Data? Zero Party Data is information that customers intentionally and proactively share with brands. Unlike first-party data, which is collected...