Choosing the Right Tech for Business Growth – A Tech With Heart Interview with Vaclav Vincalek

Jan 23, 2024Business Growth, News, Small Business, tech with heart, Technology for Business, TWH Show

Promotion Image featuring Michelle and Vaclav

Unleashing Your Businesses Potential

In this episode of Tech With Heart, you will learn from fractional CTO, Vaclav Vincalek how to determine what technology you should be integrating into your business for operational, and marketing, and sales systems. Once you determine what you need, then it is easier to determine what technology to choose to achieve your business goals.

Understanding Your Business and Strategy

It is essential to comprehend your business, processes, and customers before diving into technology selection. According to Vaclav Vincalek, there’s no one-size-fits-all solution; instead, the right technology must align with your specific context and purpose. A clear strategy is key to identifying the technology that best supports your business goals.

Quick Tip: Start by identifying your core business processes and customer needs before delving into technology. A clear strategy will guide you towards the right tech solutions tailored to your goals.

Choosing the Right Technology

Vaclav Vincalek suggests starting with a simple pen-and-paper exercise to map out your business processes, inputs, and outputs. This practice aids in clarifying essential features and avoiding the allure of marketing messages. He warns against choosing technology solely based on hype, emphasizing the importance of seamless integration into the customer experience.

Quick Tip: Prioritize functionality over flashy marketing when choosing technology for your business.

The Tech With Heart Foundation simplifies technology concepts for small business owners, so they can be competitive in a rapidly changing digital era. In this episode of the Tech With Heart Show, Media and Technology Strategist, Michelle Calloway interviews CTO, Vaclav Vincalek about incorporating technology into businesses that increase efficiencies while maintaining high-quality human connections and experiences.

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In This Episode You Will Learn:

  • What you need to know before you select a technology for your business
  •  How to select a technology based on your business goals
  •  Keep the end user’s experience in mind when choosing to automate certain systems in your business or marketing workflows
  •  When to bring in a specialist to help you get set up and teach you how to use your technology

Seeking Expert Assistance

Social media marketing is not about bombarding your audience with sales pitches. Scenda advocates for the 80/20 rule – where only 20% of your content is promotional and the rest focuses on being entertaining, inspirational, or educational. Crafting content that resonates with your audience improves engagement and subtly incorporates your brand message.

Networking for Success

Beyond customer engagement, social media is a powerful tool for networking. Establishing connections with clients, influencers, and potential employees can enhance operational performance, ultimately leading to increased revenue. Scenda’s own experiences highlight how social media can open doors to valuable opportunities, such as podcast appearances.

Quick Tip: Leverage social media to connect with clients, influencers, and potential partners to improve your business operations.

In conclusion, selecting the right technology demands a deep understanding of your business, a clear strategy, and expert guidance. By prioritizing simplicity, value, and the seamless integration of technology into customer experiences, small business owners can leverage technology as a catalyst for growth and success.

If you’re eager to delve into the world of business technology, connect with Vaclav Vincalek at For small business owners seeking insights and a supportive community, join the Tech With Heart network at

About Guest Vaclav Vincalek

Picture of Vaclav Vincalek

Vaclav Vincalek has 30 years of experience building successful tech companies and running a trusted consultancy called 555vCTO, helping small businesses utilize the correct technologies to position them for growth and financial success. He is able to position himself as a Virtual CTO (or Fractional CTO, as it is sometimes called) for your business, so you can focus on leading your company’s growth.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

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We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.