The “Essence” of Selling for Small Businesses – A Tech With Heart Interview with George Scott

Dec 3, 2022News, sales, TWH Show

The "Essence" of Selling for Small Businesses - A Tech With Heart Interview with George Scott

“I don’t like selling because I don’t want to be sold to!”

This is a comment that a lot of small business owners make when the conversation comes up about generating more sales for their business.

Is it possible to sell, without selling?  It is possible to influence a prospect through conversation and sharing value, to the point where they are closing themselves on the sale, because they understand how it will benefit them, or solve the problem that they have been struggling with.

Michelle Calloway, founder of the Tech With Heart nonprofit recently interviewed George Scott, MBA and Business Coach on the Essence of Selling and he shared some basic insights that all business owners should know and implement in their marketing/sales strategies, to make it easier to get the “yes” and collect the money.

Watch Interview Now

“Find or create a need, then fill it.” “That is the essence of selling” – George Scott

In this interview, you will learn:

    • The difference between tangible and intangible sales
    • The difference between push and pull sales strategies, and why one is far more effective than the other
    • How to use the Socratic Method to influence a sale and even upsells
    • Various technologies that will make capturing the sale on the spot easy and efficient.

About Guest George Scott

Headshot of George Scott - male wearing dark suit with red tie

George Scott, of Business Consulting Solutions, LLC, an adjunct college instructor, holds a Master of Business Administration and understands business – both as a business owner and as a business consultant.

Since 1983, he has observed the internal operations and financial conditions of hundreds of businesses, giving him a unique perspective as to why some businesses achieve resounding success while others fail.

George has published numerous articles for the Small Business Administration of Michigan and has worked as the Public Information Officer for Toastmasters Districts all throughout Michigan, as well as the Army National Reserve.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children.

Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world.

The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience.

Become a member of the Tech With Heart Network here.

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.