How to hook and hold people's attention - a tech with heart interview with Michelle Calloway and Lorraine Lane

Are you the one people remember the most at the end of the day?

In an era where the average attention span is less than 8 seconds, business owners need to know how to present themselves effectively when given the chance.


Speaking about your business IS marketing. It’s something that business owners do without much hesitation.

The real question is, are you introducing yourself and your business well enough to do the following:

  • Leave people with a good understanding of what you do
  • Excite people about the benefits of working with you vs your competitor
  • Leave people feeling like they know you and your purpose
  • Impress people enough to want to reach out to you to connect further

Knowing your business and the benefits it offers, is just the beginning. If you are not able to convey that message well to others so that they understand it and identify if that is what they need and/or want, then you will remain the world’s best kept secret.

I recently had the pleasure of interviewing a very heart-centered, and transformational business coach, Lorraine Lane, on the Tech With Heart Show. She shared a tremendous amount of insight and valuable tips that will help new and seasoned business experts improve their presentation skills.

I invite you to watch the full interview and begin applying her tips today.

In this interview you will learn:

  • How to think innovatively
  • Tips on how to hook your audience’s attention
  • Tips on how to hold your audience’s attention

You are meant to shine and attract others to you.

Do you need a boost in presentation power?

Want a safe, nurturing environment to craft your message and practice presenting in front of a live audience to get feedback?

Want help writing a bio and an introduction for yourself so that you can be introduced as the rockstar professional that you are?

You are likely in business because you want to help others fulfill a need that they have. Lorraine can help you help more people by:

  • Improving your presentation skills
  • Identifying the language of your target audience
  • Identifying the keywords that will resonate with your audience
  • Crafting your core message that will prepare you for all types of presentations

Watch Interview Now

About Guest Lorraine Lane

Lorraine Lane headshot - a white woman with short brown hair wearing a blue blouse

Known as the Results Coach, Lorraine Lane inspires managers and business owners to develop their strengths, skills and insights and step up their leadership roles.

Her work with hiring managers and newly promoted managers has resulted in the right team members getting hired and the noteworthy improvement of employee retention.

In her work with business owners, she opens doors of opportunity to contribute back to their communities. Her clients learn to identify their real target market and convey marketing messages that get heard.

Lorraine is the author of two books: Business-Building Referrals and Get It Right – both available on Amazon.

She has served in multiple business leadership roles and served on Boards of Directors, and has developed and facilitated hundreds of trainings and seminars as an adjunct faculty member for local colleges.

Learn more about Lorraine’s workshops and courses at


About Tech With Heart Network

Tech With Heart is a community of heart-centered, forward-thinking business professionals who want to use technology to quickly grow their business, but also want to keep human connection at the core of everything they do.

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show?

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage. You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well

If this opportunity seems like a good fit for you, please click here to be considered.