Leveraging Social Media for Book Releases – A Tech With Heart Interview with Author, Lisa Towles
Did you know that you should start marketing your book up to six months prior to your launch date?
For many newbie authors, this fact about marketing six months before launch comes as quite a shock, because authors are mostly focusing on writing, editing, re-writing, proofreading, designing, and then ultimately publishing their book.
Social media offers authors a lot of publicity and leverage, at little to no cost when strategically managed and executed.
Author, Michelle Calloway, host of the Tech With Heart Show, interviewed Crime Novelist, Lisa Towles about the topic of leveraging social media for book releases.
The two authors offer many good tips and strategies for authors to build up anticipation, excitement, and interest prior to the launch. Since time is a precious commodity, and authors often have very little free time, they also discuss how to set up a marketing strategy that uses automation to schedule the bulk of the posts on social media.
If you are an author and you need some insights on how to leverage social media for your upcoming book release, I highly recommend you give this interview a listen, and reach out to Lisa Towles for a free consultation to discuss your book launch.
In this interview with author, Lisa Towles, you will learn:
- How to build excitement and anticipation from potential book buyers
- How to create various pieces of content and share them during the day of release
- What NOT to do during your book release on social media
About Guest Lisa Towles
Lisa Towles is an award-winning crime novelist and a passionate speaker/panelist on the topics of fiction writing, creativity, personal empowerment, and self-care.
Lisa has several crime novels in print, and her thriller, Ninety-Five, which was released in November 2021, won a Literary Titan Award for Fiction. Her 2019 thriller, The Unseen, was the Winner of the 2020 NYC Big Book Award in Crime Fiction, and a Finalist in the Thriller category of the Best Book Awards by American Book Fest. Her 2017 thriller, Choke, won a 2017 IPPY and a 2018 NYC Big Book Award for Thriller.
Lisa is an active member and frequent panelist/speaker of Mystery Writers of America, Sisters in Crime, and International Thriller Writers.
She has an MBA in IT Management and works full-time in the tech industry in the San Francisco Bay Area.
Visit LisaTowles.com
About Tech With Heart
Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.
- Members are heart-centered AND forward-thinking
- They teach emerging technologies and growth strategies
- All questions are good questions. They provide timely answers too!
- All ages and knowledge levels are welcome to participate
- Members build and nurture long-term business relationships as they grow alongside one another
- Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
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