Tractor Beam Retargeting For Businesses – A Tech With Heart Interview with Chris Ormiston
As a business owner, are you familiar with the phrase “retargeting?”
Retargeting is one of the most effective, yet wildly underutilized marketing technologies available to businesses of all sizes and budgets.
It gives businesses the opportunity to stay in front of people who have visited their website.
If a consumer browses for shoes on a particular site, the consumer will start seeing ads for those shoes, or similar shoes from the same designer, even though the consumer is looking at a news article or exploring a social media feed. Those ads are being displayed to the consumer through retargeting technology.
To further explain the strategies and systems behind retargeting, Michelle Calloway, CEO of REVEALiO Software and Media Solutions, recently interviewed digital marketing and SEO expert, Chris Ormiston, who was sought out by Google to help them create their search engine algorithm.
In the interview, Chris painted the picture of the efficiency and the effectiveness of getting a businsess owner’s content and message in front of their website visitors that didn’t buy or opt-in for their call to action at the time.
People need to see a business’s content anywhere from 5 – 17 times before they make a buying decision. Chris talks about this phenomenon called the mere-exposure-effect.
The retargeting concepts and strategies that Chris shares in this interview is well worth the time to watch.
Have you ever heard of Geo Conquesting? It is absolutely brilliant! Spooky, but brilliant.
To stay top of mind, and work smarter while doing so, this information will definitely help move the needle for businesses quickly.
About Guest Chris Ormiston
Chris Ormiston, owner and developer of Traffic Oxygen, began his career while assisting Google with their initial search engine algorithms. He now specializes in cutting edge digital marketing solutions sought after by Senators, Congressmen, Presidents, and Leaders of Countries with this incredible technology.
Chris has worked with Major companies such as Virgin, Lexus, and The Bloomin’ Brands (outback Steakhouse, Carrabba’s Italian Grill, Flemings Steakhouse, and Bonefish Grill.
About Tech With Heart Network
Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long term success, in a rapidly changing digital world.
The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.
- Members are heart-centered AND forward-thinking
- They teach emerging technologies and growth strategies
- All questions are good questions. They provide timely answers too!
- All ages and knowledge levels are welcome to participate
- Members build and nurture long-term business relationships as they grow alongside one another
- Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show?
We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage. You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well
If this opportunity seems like a good fit for you, please click here to be considered.