Search Box Optimization – SEO on Steroids – A Tech With Heart Interview with Dick Hill

Aug 8, 2023Marketing, News, Small Business, TWH Show

Search Box Optimization is SEO on Steroids - A Tech With Heart Interview with guest, Dick Hill

Small business owners face the challenge of standing out in a crowded online landscape. AI is making content creation easier than ever to help businesses gain brand awareness, and increase online engagement, however, Tech With Heart Foundation is hear to tell you about a new way to get attention online that has never been attainable before now.

While traditional marketing tactics like SEO and content marketing remain essential, the introduction of Search Box Optimization (SBO) using Artificial Intelligence (AI) has transformed the marketing game for small businesses. This cutting-edge technology empowers small business owners to connect with their target audience in a more personalized and dynamic manner, leading to increased visibility, customer engagement, and ultimately, business growth.

Understanding SBO with AI

Search Box Optimization (SBO) with AI is an evolution of traditional SEO, taking it several steps further. It can also be referred to as “Autocomplete Optimization.” It leverages AI algorithms, machine learning, and natural language processing to comprehend user intent, deliver hyper-relevant search results, and continuously adapt to changing trends. Unlike conventional SEO, which primarily focuses on keyword optimization, SBO with AI delves into the context and meaning behind user queries, providing users with more accurate and tailored responses.

screen shot of search box recommended phrases displaying below the search bar

In this episode of the Tech With Heart Show, Media and Technology host, Michelle Calloway interviewed the president of 1stSearch-SBO, Dick Hill, about the effectiveness and affordability of this new Seach Box Optimization marketing/advertising technology. Major brands like WalMart, and ACE Hardware are already jumping on this to increase their competitive advantage. Listen in and you’ll likely feel the same way.

Watch Full Interview

The Benefits of SBO with AI for Small Business Owners

Cost Effective

You can save money on expensive pay-per-click campaigns and SEO.  You will own the entire first page of search results.

Every time a person types in the keyword phrase you choose, they will see you before they see any of your competition.


Cost-Effective, and Competitive Marketing:

For small business owners with limited budgets, AI-powered SBO offers a cost-effective marketing solution. SBO offers the ability to rank high in the search field recommendations, without having to pay for each click-through, saving money on ads, and overpaying for keywords in bidding wars.

Competitive Edge

By targeting the right audience through recommended search phrases and results, businesses can bypass the competition by offering users immediate access to what they are looking for from the search bar. Every time a person types in the keyword phrase that a business has selected using the SBO service, they will see that business recommended in the search box before they see any of their competitors listed.


Search Box Optimization is unlike PPC ads, where you bid on keywords and keyword phrases to generate more traffic. Each company picks an available keyword phrase that is relevant to their business, and that phrase will no longer be available for competitors to use.


For small business owners looking to thrive in the digital age, embracing Search Box Optimization with AI is no longer optional – it’s a strategic imperative. AI-powered SBO empowers small businesses to level the playing field and compete with larger enterprises by delivering personalized experiences, real-time adaptation, and cost-effective marketing solutions. By harnessing the marketing power of SBO with AI, small business owners can confidently pave their way to success in the dynamic and ever-evolving digital landscape. So, don’t hesitate to embrace the future of marketing; the possibilities are endless!

Learn More

Visit to learn more. Mention code: TWH, when you reach out to Dick Hill to secure your top-ranking keyword phrases on this new SBO – AI marketing/advertising platform.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

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