SMB – LinkedIn for Beginners – A Tech With Heart Interview with Yuloff Creative
The Importance of an Online Presence
Establishing a strong online presence is crucial for small business owners, as it opens the door for brand awareness, professional networking, relationship building opportunities that generates revenue for one’s company. LinkedIn, an online business-centric social platform for professionals, provides these opportunities to everyone on an international scale.
Although the online world can be intimidating for those not familiar, LinkedIn is easy to use, and offers a multitude of training videos walking users through different aspects of the platform. With a few clicks, small business owners can learn to connect, grow, and transform their business into something greater.
“LinkedIn is where business owners can find and connect with other professionals.”
– Yuloff Creative
Tech With Heart Foundation empowers small business owners to embrace technologies, systems, and strategies that will keep them competitive in a rapidly changing online digital world. We recently interviewed Hank and Sharyn Yuloff, Marketing and Business Coaches with Yuloff Creative, on the Tech With Heart Show.
In this episode, they discuss basic tips for using LinkedIn for business growth for those just beginning to use this platform.
In This Interview You Will Learn:
- How to optimize personal profile
- Various LinkedIn features
- How to promote company page
- Management of company page and admin access
- Importance of selecting connections
- Ultimate goal of revenue generation
Leverage Analytics and Insights
LinkedIn offers valuable insights and statistics on your company page’s performance. Through these metrics, small business owners can refine their social media strategy and make data-driven decisions that include successful results for their business.
This includes likes, shares, and comments that specific posts receive. By identifying the appropriate analytics, business owners can focus their efforts on creating more content that garners the most engagement. Follower growth can gauge whether or not one’s content and outreach efforts are successful, further allowing business owners to adjust to cater to their followers. LinkedIn also alerts users when their followers are the most active, allowing them to know when to schedule content.
About Yuloff Creative
Sharyn and Hank Yuloff of Yuloff Creative are small business coaches, authors of 7 best-selling business books, hold small business breakthrough boot camps several times a year, and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast.
Hank and Sharyn focus on Marketing, Sales, Public Speaking, and Human Resources: the four areas where most business owners say they struggle. They describe themselves for clients as the Business Coaches Down the Hall where they work for you, think for you, create for you, figure it all out, and hand it to you.
Reach out to Hank and Sharyn for a free consultation at HowToGetThereFaster.com
About Tech With Heart
- Members are heart-centered AND forward-thinking
- They teach emerging technologies and growth strategies
- All questions are good questions. They provide timely answers too!
- All ages and knowledge levels are welcome to participate
- Members build and nurture long-term business relationships as they grow alongside one another
- Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show?
If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.
We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.
You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.