How to Stand In Your Brand As a Leader – A Tech With Heart Interview with Lisa Wilson
Starting a business and scaling a business takes two very different mindsets. As a leader in your business, you need to know where you are headed, and how to communicate your vision effectively and efficiently with your teams.
“The mission and vision of a company is the compass that guides the leaders, inspires the employees, and attracts the customers.” – Simon Sinek
This interview with Lisa Wilson, on the Tech With Heart Show, highlights the importance of business owners having clarity on the mission, vision, and values of the company they are building.
The concept of brand identity is also discussed in the interview, with emphasis on consistency between the brand identity and the actions of the company. The brand needs to be genuine and authentic, and the leadership of the company defines the level of success. The owner of LMW Coaching, Lisa Wilson, emphasizes that leaders need to step out of doing tasks early in the growth phase, and start leading the team.
A vision is described as something that is far off and something that the business will always be working towards. The workers also have a role in fulfilling the vision. It is important to create a clear and short statement for the vision.
In this interview, Lisa Wilson discusses:
- The importance of vision, mission, and value statements
- The importance of identifying your brand and maintaining continuity
- The importance of communication styles and systems to implement that will allow the company to scale
As the business scales, different levels of leadership are required. Small teams of up to 8 are easy to lead, but more than 8 workers require a system for communication. When there are more than 50 workers, more leaders are needed so that they can pass on the communications from leadership to their corresponding teams. Effective and efficient communication within all teams is important.
Business leaders should identify the strengths of their workers, understand their personalities and values, and recognize the importance of having different personalities within the company. Disagreement is also seen as important for making the best decisions.
The best leaders lead other leaders, and valuable team members should be groomed to become leaders. It is suggested that leaders listen twice as much as they speak, especially feedback from the team that has more expertise in certain fields than the leader may not have.
The brand is seen as the reputation of the company, and it is important to stand consistently in the brand, at the leadership level, and on down to customer-facing employees.
In conclusion, this interview with Lisa Wilson emphasizes the importance of having a clear mission, vision, and values, and the importance of consistency in brand identity and actions. It also highlights the importance of effective communication, understanding team members’ strengths, personalities, and values, and grooming team members to become leaders.
About Guest Lisa Wilson
Lisa Wilson, Previously a Human Resources Leader in large organizations such as Magna International, is now bringing the opportunity to small to medium-sized companies. Lisa is a co-author of 3 best-selling books and has now authored her first solo book “Leading with Ease”. Lisa holds a Bachelor of Business, is a Certified Human Resources Leader, and holds a certificate in Advanced Dispute Resolution. Lisa has had the opportunity to lead in both the workplace and through her volunteer activities. Lisa supports leaders so they can take their teams to amazing heights, and find out how.
Learn more leadership tips from Lisa Wilson for free here.
View Lisa’s book, Leading With Ease here.
About Tech With Heart
Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.
- Members are heart-centered AND forward-thinking
- They teach emerging technologies and growth strategies
- All questions are good questions. They provide timely answers too!
- All ages and knowledge levels are welcome to participate
- Members build and nurture long-term business relationships as they grow alongside one another
- Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
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