5 Tips to Establish Thought Leadership Online: A Tech With Heart Episode with Michelle Calloway
In today’s digital age, it’s more important than ever to establish yourself as a thought leader in your industry. Not only can it help you build your personal brand, but it can also open up new opportunities for business or career advancement.
“Being a thought leader is not about being the loudest voice in the room, it’s about being the most relevant and valuable.” – Rand Fishkin, founder of Moz.
But how do you establish yourself as a thought leader online? In this episode of Tech With Heart, Media and Technology Strategist, Michelle Calloway, shares her top tips for establishing thought leadership online.
1) Establishing a Brand
The first step in establishing yourself as a thought leader is to create a brand that represents you or your company as a thought leader in your industry. This means identifying what sets you apart from others in your field and highlighting that in your branding. Michelle suggests going for IMPACT, meaning identifying your Ideal audience, Message, Platforms, Actions, and Content Types. By doing this, you will be able to create a brand that truly represents you as a thought leader and resonates with your audience.
2) Create and Share Content
Once you have established your brand, it’s important to start creating content that showcases your expertise and thought leadership. This can include writing articles, creating videos, or even starting a podcast. The key is to make sure the content is insightful, educational, or inspirational, and not just promotional in nature. Michelle suggests going deep into the content by diving into topics that your audience is interested in and sharing your unique perspective on those topics.
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- Share your why|
One of the most important things you can do to establish yourself as a thought leader is to be authentic and share your story. This is especially important because it helps your audience connect with you on a personal level. Michelle suggests sharing your why, meaning sharing your purpose and the reason behind why you do what you do. By doing this, you will be able to build a deeper connection with your audience, and they will be more likely to trust and follow your thought leadership.
- Share your why|
3) Create Events or Start Your Own Show
Another way to establish yourself as a thought leader is to start your own show, whether it be a video series, podcast, radio show, Clubhouse room, or TikTok account. This can give you a platform to share your thoughts and insights with a wider audience and create a following. Michelle suggests starting your own show that aligns with your brand and message and then consistently producing content on it.
Create events where you can share your insights and then open the floor for discussion. This can be done in person or online and can include webinars, meetups, or even virtual conferences. By doing this, you will be able to engage with your audience and get feedback on your thought leadership.
4) Answer Questions Online
Additionally, you can answer questions on social media or other industry forums to provide value and insights (non-promotional). Answering questions will elevate you in the eyes of others as a subject matter expert and will encourage viewers to research you to identify if they would like to reach out to you, or follow you for more insights.
5) Stay Informed
Finally, Michelle recommends staying informed about new innovations or topics in your industry that are trending, enabling you to provide valuable insights and perspectives. Staying informed helps thought leaders stay relevant and credible, as they provide current accurate information. Lead others by keeping them informed.
In conclusion, establishing yourself as a thought leader online takes time and effort, but by following these tips from Michelle Calloway, you can create a strong brand, produce high-quality content, and engage with your audience to build trust and credibility in your industry. Remember to always be authentic, share your story and why, and consistently produce content that aligns with your brand and message.
About Host Michelle Calloway
Michelle Calloway is a Media Tech Expert, International Speaker, Bestselling Author, and CEO of innovative software and media solutions company called REVEALiO.
REVEALiO helps business owners attract clients through unique, robust interactive storytelling experiences that literally make your message COME ALIVE right before their eyes!
Michelle has been featured in Inc. magazine and praised by Kevin Harrington, of ABC’s Hit TV Show, Shark Tank, for providing small business owners with a unique differentiator that creates powerful organic conversions.
She is driven by success and determined to help forward-thinking businesses gain the ultimate competitive advantage by captivating their audiences and influencing buying decisions with media storytelling and interactive branded experiences.
Michelle is also the founder of the Tech With Heart Network, an online business community, and TV show. Her Tech With Heart Network further empowers small business owners to achieve rapid success leveraging the power of media exposure and celebrity status. The power of this network can take a new business owner with no pre-existing track record and create instant credibility in any market.
Learn more about affordable video storytelling creation at revealiomediasolutions.com
About Tech With Heart
Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.
- Members are heart-centered AND forward-thinking
- They teach emerging technologies and growth strategies
- All questions are good questions. They provide timely answers too!
- All ages and knowledge levels are welcome to participate
- Members build and nurture long-term business relationships as they grow alongside one another
- Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
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