Unique LinkedIn Strategies for Business Growth – A Tech With Heart Interview with Wendy Pace

Apr 3, 2024Business Growth, Marketing, News, relationship marketing, Small Business, Social Media, tech with heart, Technology for Business

LinkedIn Strategies for Business Growth with Wendy Pace on the Tech With Heart Show

Unlocking LinkedIn’s Potential

LinkedIn is considered the gold standard for business networking online. Unlike other social platforms, LinkedIn is designed with professionals in mind, making it a powerhouse for B2B connections, talent scouting, and thought leadership.

So how can small business owners leverage the free LinkedIn business-centric platform to increase their authority and credibility so they can attract new business connections?

The Tech With Heart Foundation simplifies technology concepts for small business owners, so they can be competitive in a rapidly changing digital era. In this episode of the Tech With Heart Show, Media and Technology Strategist, Michelle Calloway interviews Social Media Manager, and Owner of Pace Setting Media, Wendy Pace, who provides three unique LinkedIn strategies that can help small business owners stand out amongst their competitors, and create more engagement with potential clients and partners.

1) Creating a Video Library

In the digital age, video content reigns supreme. Wendy Pace suggests small business owners invest time in creating a video library. This involves dedicating a day each month to record videos that highlight their expertise, insights, and the services they offer. These videos can then be strategically deployed across social media platforms, including LinkedIn, to enhance visibility and engagement. Not only does this approach help in showcasing the personal side of the business, but it also serves as an evergreen content repository that can be leveraged over time.

2) Leveraging LinkedIn Groups

Another underutilized feature of LinkedIn is its groups. These communities offer a focused environment where like-minded professionals gather to share insights, ask questions, and engage with content relevant to their interests. By actively participating in these groups, business owners can significantly increase their visibility and establish themselves as authoritative voices in their field. Pace emphasizes the importance of not only sharing one’s own content but also engaging with others by commenting and offering valuable insights, which can lead to reciprocal engagement and broader exposure.

3) Personal Branding on LinkedIn

The concept of personal branding on LinkedIn goes beyond just a corporate image. It’s about crafting a personal narrative that connects with your audience on a deeper level. Wendy Pace highlights the importance of authenticity and trust in building a personal brand. Leveraging video content and active participation in groups can significantly contribute to how individuals perceive and interact with your personal brand. By focusing on being the solution to your audience’s problems and consistently delivering value, you can cultivate a personal brand that resonates with your target audience and drives meaningful engagement.

Watch Interview

In This Episode You Will Learn:

  • How to leverage short video content and video libraries – allowing prospects to “binge” your content
  • How to leverage existing professional groups to increase influence, and credibility as an expert in your industry
  • How to build your personal (professional) brand to showcase your mission, vision, and expertise, in addition to your corporate brand.

Engagement and Content Creation

Engagement is the lifeblood of social media success. Commenting on others’ posts, sharing insights, and being a part of conversations not only boosts your visibility but also reinforces your expertise. Pace recommends setting aside time each week to engage with content relevant to your industry and interests. This consistent effort can lead to increased visibility, new connections, and ultimately, business opportunities.

“You need to use social media to build your personal brand, so when people hear your name or see your face, they know you, what you offer, and what you stand for. Let them get to know YOU through social media!” – Wendy Pace

In conclusion, LinkedIn offers a plethora of tools and features that, when used creatively, can significantly enhance a small business’s digital presence. From creating a comprehensive video library and engaging in LinkedIn groups to building a strong personal brand and fostering engagement, these strategies are designed to empower small business owners to harness the full potential of LinkedIn. As Wendy Pace eloquently puts it, the key is to make the leap, have faith in your abilities, and remember that someone out there needs what you have to offer.

About Guest Wendy Pace

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Wendy Pace is a Social Media Manager, and Owner of Pace Setting Media. She is a trailblazer in the world of social media management and content marketing. With a solid background in corporate marketing, Wendy transitioned seamlessly into entrepreneurship when the need to stay home with her children arose. Over the past eight years, she has cultivated an in-depth understanding of messaging and its dissemination, earning a degree in communications along the way.

Wendy’s approach is strategic and results-driven. Leveraging her expertise, she shifted from content writing to becoming a key player in social media management (SMM). Recognizing the power of SEO and keyword-driven content, she makes sure her clients use her as the go-to for answers for what people are searching for online. 

At the core of Pace Setting Media’s services is a comprehensive suite, ranging from content writing and blogs to direct mail marketing and email blasts. SMM stands as the bread and butter, while Wendy also dabbles in website design. Pace Setting Media doesn’t just provide services—it takes the responsibility of marketing off business owners’ shoulders, allowing them to focus on growing their enterprises. 

Wendy is well-versed in AI, algorithms, and digital marketing, with a particular focus on platforms like LinkedIn and TikTok.

Click to schedule a consultation with Wendy.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.