Top 3 Tips to Improve Website Visitor Engagement – A Tech With Heart Episode with Arba Cooper

Apr 3, 2023Business Growth, News, TWH Show

Top 3 Tips to Improve Website Visitor Engagement - A Tech With Heart Interview with Arba Cooper

As the internet continues to grow and evolve, website visitor engagement has become an increasingly important aspect of digital marketing. With so much competition out there, it can be challenging to stand out from the crowd and keep visitors engaged on your site. Fortunately, there are some tried-and-true techniques that can help improve engagement and keep visitors coming back for more.

Some of the most common tips for website design are:

Make Sure Your Site Is Mobile-Friendly (responsive)

With more and more people accessing the internet from their mobile devices, it’s essential to ensure that your website is mobile-friendly. A mobile-friendly site not only makes it easier for visitors to access your site on their phones or tablets, but it also improves their overall user experience. This can lead to increased engagement and more time spent on your site.

Use Eye-Catching Visuals

In today’s fast-paced world, people don’t have time to read long blocks of text. That’s why it’s crucial to use eye-catching visuals on your website to grab visitors’ attention and keep them engaged. This could include high-quality images, videos, infographics, or even animations. Just make sure that the visuals you use are relevant to your content and help to reinforce your message.

Create Engaging Content

Engaging content is a cornerstone of website visitor engagement. Your content should be informative, useful, and relevant to your audience. It should also be presented in a way that’s easy to read and understand. Try to use conversational language and break up your content into short paragraphs with subheadings. This will make it more engaging and easier to read.

Recently, on the Tech With Heart Show, we had the pleasure of interviewing Arba Cooper, a digital marketing expert with years of experience in the field. Arba shared some additional unique tips for boosting website visitor engagement.

Watch full interview

Additional tips for optimal website engagement are as follows:

Provide a Clear Call-to-Action

A clear call-to-action (CTA) is essential to guide your visitors to take the next step on your site. Whether you want them to sign up for a newsletter, download a whitepaper, or make a purchase, your CTA should be prominently displayed and easy to understand. Use action-oriented language, such as “Join Now” or “Download Your Free Guide,” to encourage visitors to take action.

Use Social Proof

Social proof is a powerful tool for building trust and credibility with your visitors. This could include customer testimonials, case studies, or social media posts. When visitors see that others have had a positive experience with your brand, they’re more likely to engage with your site and take action.

Make Your Site Easy to Navigate

A website that’s difficult to navigate is frustrating for visitors and can quickly lead to high bounce rates. To improve engagement, make sure your site is easy to navigate and that visitors can find what they’re looking for quickly. Use clear navigation menus, breadcrumbs, and internal linking to help visitors move through your site.

Improving website visitor engagement is an ongoing process that requires continuous testing and optimization. By using these tips from Arba Cooper and other digital marketing experts, you can improve engagement on your site and build a loyal audience that keeps coming back for more.

About Guest Arba Cooper

Side headshot of Arba Cooper smiling

In 1996, Arba Cooper left her successful career as an engineer when she was young, married, and raising small children to pursue her home-based desktop publishing business. After designing over 250 websites, working for a digital marketing agency for 12 years, and being a SCORE mentor for 7 years, Arba knows what it takes to have effective digital marketing.

Arba is passionate about using her skills and experience to EMPOWER entrepreneurs to understand effective digital marketing. She has a gift of teaching in a simple, fun, and engaging way. She offers training for websites, email marketing, video creation, and more! Visit to learn more.

Claim Your Free Copy of “The Web Design Best Practices” ebook, here.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
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  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

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