Writing a Book Boosts Business Growth – A Tech With Heart Interview with Yuloff Creative

Dec 12, 2023Business Growth, Marketing, News, relationship marketing, TWH Show

How writing a book boosts your business growth with Sharyn and Hank Yuloff

Transformative Power of Writing a Book

In the fast-paced world of entrepreneurship, finding unique avenues to distinguish yourself and elevate your business is crucial. In a recent interview on the Tech With Heart Show, Sharyn and Hank Yuloff of Yuloff Creative shared invaluable insights into the transformative power of writing a book to boost business growth. Here’s a compelling overview of why small business owners should consider tuning in, especially if they’ve been contemplating becoming a subject matter expert through the written word.

Establishing Authority and Expertise

Sharyn and Hank emphasize the profound impact of writing a book on establishing authority within your industry. By becoming an author, you position yourself as an industry expert, gaining the trust and respect of your audience. This newfound authority opens doors to opportunities and solidifies your status as a go-to professional in your field.

“The word ‘Authority’ includes the word ‘Author’ at it’s root.” – Yuloff Creative

Your Book as a Business Card

A particularly intriguing concept put forth by Yuloff Creative is the idea of turning your book into a business card. Imagine handing potential clients or partners a tangible representation of your expertise. People remember authors, and being the person who wrote the book on a subject gives you a distinct edge. This not only enhances your credibility but also serves as a memorable introduction to your brand.

Repurposing Content and Guerrilla Marketing

Sharyn and Hank delve into the concept of repurposing content, highlighting that you likely already have the foundation for your book within your email sent box. This not only streamlines the writing process but also provides a starting point for repurposing your content across various platforms, amplifying your reach.

Additionally, the duo discusses the disruptive power of Guerrilla Marketing in promoting your book. Learn how to create a buzz around your work, capturing the attention of your target audience in innovative and attention-grabbing ways.

Tech With Heart Foundation empowers small business owners to embrace technologies, systems, and strategies that will keep them competitive in a rapidly changing online digital world. We recently interviewed Hank and Sharyn Yuloff, Marketing and Business Coaches with Yuloff Creative, on the Tech With Heart Show about boosting your business growth by writing a book.

Watch Interview

In This Interview You Will Learn:

  • Why business experts should write a book
  • How to write a book
  • Successful ways authoring a book will help you market your business
  • Tips on how to become an Amazon Best Seller

Personal Connection Through Authorship

An intriguing revelation from the interview is the idea that readers hear your voice in their head when they read your book. Sharyn and Hank caution against hiring a ghostwriter, emphasizing the importance of maintaining your authentic voice throughout the writing process. This personal connection fosters a stronger bond with your audience, making your expertise more relatable and impactful.

Investment and Building a Powerful Network

While writing a book does require an investment of time and resources, Sharyn and Hank stress the long-term benefits far outweigh the costs. Building an incredible list and focusing on engagement can turn your book into a powerful tool for business growth.

For a deeper dive into these transformative insights, check out the full interview with Sharyn and Hank Yuloff on the Tech With Heart Show and explore how YuloffCreative.com can guide you on your journey to becoming a published author.

About Yuloff Creative

Headshot of Yuloff Creative - Hank and Sharon Yuloff

Sharyn and Hank Yuloff of Yuloff Creative are small business coaches, authors of 8 best-selling business books, hold small business breakthrough boot camps several times a year, and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. 

Yuloff Creative has authored and published 8 best selling marketing books for small business owners

Hank and Sharyn focus on Marketing, Sales, Public Speaking, and Human Resources: the four areas where most business owners say they struggle. They describe themselves for clients as the Business Coaches Down the Hall where they work for you, think for you, create for you, figure it all out, and hand it to you.

***Special Offer***

Reach out to Hank and Sharyn with a two sentence write up of another episode of Tech With Heart that you have watched, and they will gift you two of their best-selling marketing books.

Schedule a complimentary consultation with then at YuloffCreative.com

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.