Why Zero-Party Data Creates a Better Future – A Tech With Heart Interview with Shaina Shiwarski

Apr 16, 2024Business Growth, Marketing, News, relationship marketing, Small Business, Social Media, tech with heart, Technology for Business, TWH Show

Shaina Shiwarsky - A Tech With Heart Interview

What is Zero Party Data?

Zero Party Data is information that customers intentionally and proactively share with brands. Unlike first-party data, which is collected through interactions, or third-party data, purchased from outside sources, Zero Party Data comes directly from the customer. This makes it a goldmine for personalization and direct marketing strategies.

With increasing scrutiny on data privacy and the phasing out of third-party cookies, businesses are in dire need of data that is both reliable and ethically sourced. Zero Party Data fits this bill perfectly, offering insights straight from the consumer’s mouth.

Moreover, Zero Party Data opens up new avenues for building trust and loyalty. Transparency in data collection and use can foster a stronger relationship between brands and consumers. When customers feel in control of their information, they are more likely to engage with and remain loyal to a brand.

How To Collect Zero Party Data For Business

Not all ad platforms are suitable for every business. Business owners must identify the most effective channels for each target client, whether it’s Google Ads, social media marketing, or SEO. It’s about finding where your target audience spends their time and tailoring your strategy to those platforms.

The Tech With Heart Foundation simplifies technology concepts for small business owners, so they can be competitive in a rapidly changing digital era. In this episode of the Tech With Heart Show, Media and Technology Strategist, Michelle Calloway interviews Chief Strategy Officer of Legends, Shaina Shiwarski, as she emphasizes to business owners the importance of Zero Party Data and how it’s changing the game in customer engagement and privacy.

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In This Episode You Will Learn:

  • What is currently happening with privacy and data regulations in the US, especially as it relates to the big tech companies
  • How these changes in data sharing regulations are going to impact small business’ ability to target audiences
  • Insights about Zero Party Data collection strategies that will empower small businesses to cater to their customer’s needs and desires better

Throughout the interview, Shiwarsky shares innovative strategies such as interactive quizzes, polls, and direct feedback mechanisms. These tools not only enrich the customer experience but also provide valuable data that can inform product development, marketing strategies, and personalized content.

Shaina Shiwarsky’s insights into Zero Party Data shed light on its critical role in the future of marketing. As businesses navigate the challenges of data privacy and consumer trust, embracing Zero Party Data may just be the key to success. It’s not just about collecting data; it’s about building a dialogue with your customers, understanding their needs, and delivering value that keeps them coming back for more.

About Guest Shaina Shiwarski

Headshot of Shaina Shiwarski

Shaina Shiwarski is the Co-Founder and Chief Strategy Officer of Legends, leading their Product and GTM strategy. From a young age, Shaina has felt a profound connection to our planet, which led her down the path of sustainability studies in college. This foundation in sustainability fused with a passion for solving complex problems, and over the years, she has channeled these energies into tech startups, enterprise sales, and product innovations. 

Shiwarski’s journey of 12.5 years in the early-stage startup ecosystem has been both challenging and rewarding, witnessing a full cycle from seed to Series A-C with a notable exit. She is excited to be combining her love of problem-solving, our planet, ownership, and data into what they are building with Legends.

About Tech With Heart

Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.

  • Members are heart-centered AND forward-thinking
  • They teach emerging technologies and growth strategies
  • All questions are good questions. They provide timely answers too!
  • All ages and knowledge levels are welcome to participate
  • Members build and nurture long-term business relationships as they grow alongside one another
  • Warm, professional, and vetted business referral network

Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show? 

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We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.

You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.